- HWB engages in volunteer efforts focused primarily on natural and botanical health and wellness solutions via education, prevention, empowerment, grassroots advocacy and organizing
- HWB builds a renewed consciousness about conditions created by dominant social and economic institutions that impact all human beings; emphasizing the roles of traditional herbalists and healers who live and work within those systems often experiencing social stigma, pressure, devalued status and sub-standard wages for vital services they provide
- HWB believes that poverty is inherently violent in nature and health services must be accessible and affordable
- HWB embraces non-violence, social justice, health and wellness as means to transform cultural and global trauma and violence
- HWB creates and promotes inter-cultural herbal health education, herbal borderless medicine exchanges and actions via local to global chapters
- HWB promotes the protection and preservation of indigenous herbs and healers, including intellectual property rights that honor and respect the wisdom of both traditional plants and healers globally; regenerating valuable traditional healing wisdom and practices that have been negated, oppressed, misused or extinguished
- HWB educates the public about growing and eating of traditional local healthful natural foods and herbs; relearning and recollecting of everyday traditional cultural healing lifestyles
- HWB supports equitable, sustainable, community-based, fair trade practices pertaining to foods, herbs and botanical products
- HWB embraces grassroots empowerment models and actions, encouraging local people to utilize their own unique community resources to create accessible peoples' natural medicine clinics and other innovative holistic model projects
- HWB promotes the sharing of holistic health and wellness resources and open-source information that will assist all people and practitioners
- HWB believes in building foundations of honesty, trust, openness, compassion, and collaboration within holistic health and wellness realms
- HWB assists herbalists and other healers with continuous training, education, technical assistance, and resources
- HWB believes in creating alternative natural medicine solutions that individuals, communities, and countries may begin implementing NOW
